Creating/Improving Your Online Presence

A person in transition may need a blog or website. A startup may need a blog or a website.

Many existing businesses have websites - electronic business cards. They usually have someone set them up, put the url on a business card and never look at them again.

In all 3 cases, having your own home in cyber space is very important and one of your first steps. In all 3 cases, having an online presence is critical to moving forward professionally in this century.

What is the difference? Aren't they the same thing?

Not at all.

A blog/website is only one part of your online presence. Establishing your subject matter expertise is another part of it. This expertise allows you to create your brand. Your brand enables you to attract to you whatever it is that you are seeking.

It is the phenomena of one day you don't exist online, and the next day you are everywhere - it feels like it happened overnight. Reality is that it happens very quickly, by taking baby steps every day that create or improve your online presence.

Your Subscription To ECO Includes The Following Classes:

• Create Your Social Media Strategy
• Determine Which Combination of Social Media Tools Is Right For You
• Select A Social Media Username
• Create A Social Media Master Biography
• Twitter For Your Business - Basics

Supercharge Your Online Presence With These Fee Based Classes:

Online Presence:

• 10 Steps To Social Media Time Management
• Advanced Twitter - Ramp Up Your Reach And Power!

Website/Blogsite Development

• Keywords
• Create & Implement A Wordpress Blog
• SEO
• Other Traffic Generation Strategies

Subject Matter Expertise:

• Identifying Your Competition
• Defining Your Unique value Proposition
• Creating The Strategy to Be A Recognized Subject Matter Expert
• Article Marketing
• Email Marketing

Branding, Messaging & Delivery:

• Identifying Your Core Values
• Creating Your Vision
• Monitoring/Adjusting That Message
• Creating Your Mission
• Creating Your Message

Creating Your Branding Strategy

• Developing a Stratety on Where To Deliver That Message
• Identifying Your Target Market
• Locating Your Target Market

Lead Generation To Traffic To Sales

• Transitioning From Marketing To Sales
• Creating A Sales Strategy
• How Many Sales Do You Need/Want?

Internet Marketing:

• Creating An Internet Business Strategy
• Productizing Your Knowledge
• Ecommerce
• Review Additional Income Streams For Your Website